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Title details for Buying In by Rob Walker - Available

Buying In

by Rob Walker
Robert Fass
Audiobook
Listen to a sample Listen to a sample
Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Publisher: Blackstone Publishing Edition: Unabridged
Awards:

OverDrive Listen audiobook

  • ISBN: 9780792755715
  • File size: 269706 KB
  • Release date: June 3, 2008
  • Duration: 09:21:53

MP3 audiobook

  • ISBN: 9780792755715
  • File size: 269739 KB
  • Release date: June 17, 2008
  • Duration: 09:21:53
  • Number of parts: 8
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Formats

OverDrive Listen audiobook
MP3 audiobook

subjects

Business Nonfiction

Languages

English

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
Expand title description text
Business Nonfiction